London, United Kingdom – Video filmed by X user Anna De, a healthcare public affairs professional and resident of Primrose Hill, shows a building on fire near the Regent’s Park Road Footbridge in north London.

The footage was recorded on January 30, 2026, from a nearby vantage point in the Primrose Hill area. Thick black smoke is seen billowing from the roof or upper levels of a multi-story building close to the footbridge.

Visible orange flames flicker from the structure, which appears to be a residential or mixed-use building with a brick facade characteristic of London architecture.

An emergency response is underway, with London Fire Brigade engines and firefighters on scene. Ladders are extended, hoses are deployed, and water jets are aimed at the fire as crews work to bring the blaze under control.

The Regent’s Park Road footbridge and surrounding streets of north London are visible nearby, along with neighboring homes and onlookers gathered at a safe distance. The scene unfolds in daylight and conveys urgency and concern for safety.

The video was shared with the caption, “Building on fire REGENT’S PARK ROAD FOOTBRIDGE Primrose Hill.” Replies to the post express concern, with some suggesting a possible connection to the nearby disused Primrose Hill railway station, which has been closed for more than 33 years, although the footage itself shows an active building near the footbridge.

As of the afternoon of January 30, 2026, no major standalone reports had emerged about the incident.

Podcast: Play in new window | Download